SONMAT tote bag

This project is the first merchandise design developed for the Sonmat brand, focusing on extending brand identity beyond the physical space through a wearable everyday object. Working as art director and visual designer, the goal was to create an eco bag that functions as both a practical item and a visual touchpoint for brand recognition.

Based on user interviews, the design translates the brand character into a minimal and playful illustration, accompanied by concise brand information. The project explores how merchandise can support brand storytelling, engage a young audience, and establish a visual foundation for future product development.